"How do you generate word of mouth? Excellence, of course." Tom Peters
Overview
about this site
The blog on this home page and other editorial content throughout the site is written by Tom and the Tom Peters Company. Read about us. The red exclamation point you see is more than just a logo—it's a philosophy. To view the new world of work as anything less than a matchless opportunity would be, as Tom writes, "criminal and tragic."
We care about passion, leadership, communication, branding, creative destruction, re-imagining, off-shoring, women, boomers, design, education, technology, cool projects, cooler people, and work that makes a difference.
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Brand Power: Now ... More than Ever!
Brand Power: Now … More than Ever! (59 PowerPoint slides with Tom’s notes and comments). You’ve gotta take care of the brand, yours and the company’s. Brand You, Brand Inside, Brand Me, Brand Outside, Brand Leadership, Brand Flakes … (Brand Flakes?!) No, not Brand Flakes. Tom’s annotated Brand Power slides highlight in myriad ways the importance of branding in this ever-changing, 21st-century world.
PRICE: $5.00
