"I think 'beauty' has a (prominent) place in every project." Tom Peters

Overview

about this site

The blog on this home page and other editorial content throughout the site is written by Tom and the Tom Peters Company. Read about us. The red exclamation point you see is more than just a logo—it's a philosophy. To view the new world of work as anything less than a matchless opportunity would be, as Tom writes, "criminal and tragic."

We care about passion, leadership, communication, branding, creative destruction, re-imagining, off-shoring, women, boomers, design, education, technology, cool projects, cooler people, and work that makes a difference.

WOW!Store: Product Detail

If your purchase includes 5+ items, contact wowstore@tompeters.com for the best shipping rates. Please note: All orders shipped outside of the US will be invoiced for shipping to the customer upon purchase.

The Brand You50 by Tom Peters

Brand You … is the worker herself.

The white collar job as now configured is doomed. Soon. So what’s the trick? There’s only one: DISTINCTION.

The New American Professional. CEO of Me Inc. (even if Me Inc. is currently on someone’s payroll). Of course … Brand You.

PRICE: $12.75