"How do you generate word of mouth? Excellence, of course." Tom Peters
Overview
about this site
The blog on this home page and other editorial content throughout the site is written by Tom and the Tom Peters Company. Read about us. The red exclamation point you see is more than just a logo—it's a philosophy. To view the new world of work as anything less than a matchless opportunity would be, as Tom writes, "criminal and tragic."
We care about passion, leadership, communication, branding, creative destruction, re-imagining, off-shoring, women, boomers, design, education, technology, cool projects, cooler people, and work that makes a difference.
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WOW!Store: Product Detail |
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If your purchase includes 5+ items, contact wowstore (at) tompeters.com
for the best shipping rates. Please note: All
orders shipped outside of the US will be invoiced for shipping to the customer upon purchase.
Creating the HSDE/High Standard Deviation Enterprise
Standard Deviation is a statistical measure of Weirdness. Companies that will thrive in Weird Times will systematically adopt Weird Practices. That is: Hang With Weird Customers & Suppliers. Recruit & Promote Weird Talent. Appoint Weird Boards. Etc. Etc. Innovation is “easy”: Force yourself/your organization into Constant & Intimate Contact with The Weird Ones!
Available in pdf only (33 pages).
PRICE: $5.00
