The blog on this home page and other editorial content throughout the site is written by Tom and the Tom Peters Company. Read about us. The red exclamation point you see is more than just a logo—it's a philosophy. To view the new world of work as anything less than a matchless opportunity would be, as Tom writes, "criminal and tragic."
We care about passion, leadership, communication, branding, creative destruction, re-imagining, off-shoring, women, boomers, design, education, technology, cool projects, cooler people, and work that makes a difference.
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“It” works (understatement) for SONY. And APPLE. And GILLETTE. And BMW. And WALT DISNEY. And BODY SHOP. And BLOOMBERG. “It” = An Abiding Passion for DESIGN. Design turns out to be the Principal Reason we LOVE or HATE anything—”product” or “service.” So … WHY DO SO FEW PAY (OBSESSIVE) ATTENTION TO IT? Again, the potential payoff is humongous.
Available in pdf only (36 pages).PRICE: $5.00