"Cubicle Slaves ... hack off your ties ... flip off your heels ... the Work can be Cool!" Tom Peters

Overview

about this site

The blog on this home page and other editorial content throughout the site is written by Tom and the Tom Peters Company. Read about us. The red exclamation point you see is more than just a logo—it's a philosophy. To view the new world of work as anything less than a matchless opportunity would be, as Tom writes, "criminal and tragic."

We care about passion, leadership, communication, branding, creative destruction, re-imagining, off-shoring, women, boomers, design, education, technology, cool projects, cooler people, and work that makes a difference.

WOW!Store: Product Detail

If your purchase includes 5+ items, contact wowstore (at) tompeters.com for the best shipping rates. Please note: All orders shipped outside of the US will be invoiced for shipping to the customer upon purchase.

The Heart of Branding: PDF Booklet

BRANDING IS EASY. Forget clever marketing programs. And compelling logos. And Big Bucks Advertising. The key to Branding is an unswerving & crystal-clear answer to some “simple” questions: WHO ARE WE? WHY DOES IT MATTER? IS IT COMPELLING ENOUGH TO VAULT 1000s OF EMPLOYEES OUT OF BED IN THE MORNING? Branding That Matters is difficult (KNOW THYSELF!) and simple (KNOW THYSELF!).

Available in pdf only (19 pages).

PRICE: $5.00