"How do you generate word of mouth? Excellence, of course." Tom Peters
Overview
about this site
The blog on this home page and other editorial content throughout the site is written by Tom and the Tom Peters Company. Read about us. The red exclamation point you see is more than just a logo—it's a philosophy. To view the new world of work as anything less than a matchless opportunity would be, as Tom writes, "criminal and tragic."
We care about passion, leadership, communication, branding, creative destruction, re-imagining, off-shoring, women, boomers, design, education, technology, cool projects, cooler people, and work that makes a difference.
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Targeting the New Professional Woman
This work describes the unique characteristics of this market and outlines successful sales and marketing strategies specifically designed to target working women effectively. Using both marketing successes and failures as examples, Gerry Myers clearly outlines what works and what doesn’t when it comes to marketing to the modern woman. Topics include: extensive demographic data; customer service and its importance to women; how women make purchasing decisions; elements of successful marketing and ad campaigns; purchasing patterns for numerous products.
Book Price: $19.95
