"Excellent firms of tomorrow will cherish impermanence-and thrive on chaos." Tom Peters
Overview
about this site
The blog on this home page and other editorial content throughout the site is written by Tom and the Tom Peters Company. Read about us. The red exclamation point you see is more than just a logo—it's a philosophy. To view the new world of work as anything less than a matchless opportunity would be, as Tom writes, "criminal and tragic."
We care about passion, leadership, communication, branding, creative destruction, re-imagining, off-shoring, women, boomers, design, education, technology, cool projects, cooler people, and work that makes a difference.
 |
|
WOW!Store: Product Detail |
 |
 |
|
If your purchase includes 5+ items, contact wowstore (at) tompeters.com
for the best shipping rates. Please note: All
orders shipped outside of the US will be invoiced for shipping to the customer upon purchase.
TNT: Dealing with Change with Tom Peters
Is it possible to really change your external brand identity and your internal culture? Simply put, the answer is YES! In this entertaining and revealing case study, Tom Peters shows you how Turner Network Television was able to meet a huge competitive challenge. TNT had to change from a general entertainment network to a desired cable destination. They had to give viewers a reason to tune in to the network instead of the hundreds of other cable channels. Their solution was an entirely new focus and direction for the network—starting with the “We Know Drama”TM brand. Employees had to learn how to overcome concerns about the new brand, believe in it, and sell it to the external customers—the cable viewers.
The TNT story will show you how to develop programs that allow co-workers and employees to understand change and to embrace it. More importantly, you will see how TNT used contests, reward ceremonies, and other programs to make the change an integral part of their culture. You will learn how to make organizational change fun!
KEY LEARNING POINTS
- Accept Change
- Remember that Actions Have Meaning
- Change the Culture
- Involve Everyone
RUN TIME
- 14 minutes
INCLUDES
- Video
- Workbook
STYLE
- Case Study with Instruction
PRODUCED BY
- Enterprise Media
DVD PRICE: $795.00
